For more than two decades, we’ve worked behind the scenes with bestselling authors, television personalities, thought leaders, and category-defining brands to help them reach the next level of influence and impact.
The most successful people in every industry understand a simple truth: expertise alone is rarely enough. The people who create outsized opportunities are the ones who communicate their expertise clearly, consistently, and at scale.
That’s where we come in.
The world’s biggest television shows, podcasts, books, and media properties aren’t built by talent alone. They have producers. People who help shape the strategy, messaging, content, partnerships, opportunities, and long-term vision behind the scenes.
At 2 Market Media, we serve as the executive producer of your brand, helping transform expertise into influence and influence into business growth.
We start with what already makes you valuable: your expertise, experience, point of view, ambitions, and the problems you are uniquely equipped to solve. Then we build around it.
That can mean sharpening your positioning, developing your content, launching a podcast or book, preparing you for bigger media opportunities, creating strategic partnerships, or helping you become more effective as the face of the brand.
The tactics change. The objective doesn’t: make it increasingly clear why people should pay attention to you and give them more reasons to do it.
2 Market Media grew out of decades spent developing television personalities, producing films and shows, building media platforms, and helping talent turn attention into lasting careers.
As the media landscape changed, so did the rules. You no longer needed a television network to build an audience. Entrepreneurs, executives, experts, and creators could develop platforms of their own. But having access to the audience wasn’t the same as knowing how to build a brand people wanted to follow.
Co-founders Steve Carlis and Hank Norman saw that the same disciplines used to develop successful media personalities could help accomplished people in every industry: find the idea worth owning, sharpen the message, build the platform, create the right opportunities, and keep evolving as the audience grows. That became the foundation of 2 Market Media.
Today, we work across content, publishing, podcasts, coaching, media, and business development to help people with something valuable to say become impossible to overlook.
Hank Norman has spent more than 25 years developing television personalities, experts, entrepreneurs, and media brands.
A longtime TV producer and development executive, he played a role in launching Oxygen, The Grant Cardone Network, and The View, and has worked with more than a thousand experts and personalities, including Barbara Walters, Steve Harvey, Grant Cardone, and Judge Jeanine Pirro.
After serving as Director of Development and Syndication at ABC/Disney, Hank saw the media landscape beginning to change. Building a platform was no longer just the job of television talent. Increasingly, anyone with expertise, ambition, and a business to grow needed to know how to earn attention and communicate at scale.
That insight became a defining part of 2 Market Media’s work.
Steve Carlis is an award-winning entrepreneur, producer, and media executive with decades of experience building entertainment properties, strategic partnerships, and high-profile brands.
As President of Shooting Gallery, he oversaw the executive production and distribution of more than 50 films, including the Academy Award-nominated Sling Blade and You Can Count on Me, as well as television projects for Discovery Channel, National Geographic, Animal Planet, and VH1. He received the Ernst & Young Entrepreneur of the Year award in 2000.
At 2 Market Media, Steve leads major strategic partnerships across television, publishing, media, and national brands, helping clients turn visibility and authority into larger business opportunities.
Lauren Pringle is a brand strategist, producer, and marketing leader with 20 years of experience helping thought leaders, entrepreneurs, and media personalities turn ideas into brands people want to follow.
She has overseen national television shows and large-scale media projects for Mark Cuban, Mel Robbins, Food Network, and Emmis Corporation, and has produced podcasts, digital series, branded shows, and live events across industries.
At 2 Market Media, Lauren leads messaging, content development, and growth strategy, bringing together creative vision and execution to help clients translate their expertise into compelling platforms, content, and media brands.
